trevor9/30/2011
You had me at Hel-lowe’s
I caught this spot watching football this past Sunday and was blown away. It’s so unbelievably different than anything Lowe’s has done before and yet, I think, still delivers a very pointed message.
Keep in mind, I was watching it in real time, so I had no idea who it was from. I couldn’t take my eyes off of it. I smiled when the Lowe’s logo was revealed at the end.
They’ve managed to make the DIY-big box experience aspirational.
Proof that storytelling (even without a spoken work) can work wonders.
Enjoy. Or debate.
I like this spot. I think it’s fun and it’s something different for a home improvement store commercial—it shows folks enjoying what they bought/installed instead of just showing products and employees in aprons.
I also think it appeals a little bit more to the women in the audience than typical football ads do. Some might argue that doing so misses the mark, but this 2007 article (http://www.msnbc.msn.com/id/17662505/) says 45 million women watch football on TV. That seems like a nice enough number to justify a more female-centric ad like this one.
