ryan2/20/2010
“The Man Your Man Could Smell Like,” behind the scenes (video)
Wieden+Kennedy has certainly created a winner (and a star) with their latest Old Spice commercial. I'm sure at this point everyone has already seen the hilarious spot, where a handsome shirtless man informs his female viewers that their men could be more like him, if they just smelled like a man. Thanks to brilliant copywriting, fantastic acting (by Isaiah Mustafa) and some clever camera-work (as you'll see below), this commercial is bound to once again place W+K, (and hopefully) Old Spice at the top.
If you can stand listening to the commentary of the radio personality, it's actually a really interesting play-by-play with Craig Allen and Eric Kallman, the creators of this commercial, on how the one-take-rapid-scene-changing camera trickery was done.
we actually watched this the other night, then, rewound the DVR, and watched it again because it was so funny. any commercial that is even watched in this age of DVR is amazing…but i actually look forward to seeing this.
Interesting stuff. Deffinatley wins the advert of all time award.
