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There are plenty of competing companies who are willing to take the time to respond to their customers online. Why should I give my money to businesses that don’t value me as a customer?

According to a recent Ad Age article, the FTC revealed its proposal for a universal “do not track” mechanism Wednesday that would allow people to choose whether they want internet companies to collect information on their browsing habits.

I spend a great deal of time collaborating, sharing, and commenting, both in and out of the office. That being said, I’ve used a lot of different browser plugins that come and go without much fanfare.