planit7/19/2011
David Yurman: Timeless or transient?
With a prominent name and history like David Yurman, is there a need to alter advertising methods or do some brands transcend new trends?
kate6/29/2011
How many cars is that retweet worth?
Big brands and companies don’t seem to be bothered by the fact that there is a lack of measurements for social return on investment…
caitlin6/17/2010
A recent Ad Age article discusses how Smirnoff is saying the company took measures to stop the “icing” site BrosIcingBros.com. Smirnoff’s parent company,Diageo, claims that “Icing does not comply with our marketing code.” Should they really separate themselves from this online phenomenon?
planit3/14/2010
The Planit bag reached yet another exotic location thanks to my recent excursion to Havana!
jack3/11/2010
The Branding Iron: Introducing The Brandy Awards
Sunday's starry-eyed Oscars and their little gold statues for the best in the business are inspirational…at least in a self-indulgent kind of way. To further indulge a society obsessed with award shows, I'd like to roll out the red carpet on Planit's inaugural Brandy Awards (in the spirit of the Academy Awards, the Grammy's, Emmy's, [...]