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JasonL

JasonL11/15/2011

Getting the ROI on your SEO

SEO, which stands for search engine optimization, has come a long way in the past few years. These days, a comprehensive SEO strategy is absolutely essential in order for your site to rank (or show up) in Google’s natural (unpaid) search results.

chrisc

chrisc11/3/2011

Underground shopping

P&G has been testing underground stores in which consumers can buy and ship items just by scanning a QR code.

trevor

trevor9/30/2011

You had me at Hel-lowe’s

I caught this spot watching football this past Sunday and was blown away. It’s so unbelievably different than anything Lowe’s has done before and yet, I think, still delivers a very pointed message.
Keep in mind, I was watching it in real time, so I had no idea who it was from. I couldn’t take my [...]

joe

joe9/28/2011

The art of describing the visual

The ability to describe and explain the motivation and reasoning behind an ad campaign or logo is a vital creative skill.

jason

jason9/21/2011

Seeing how you’re already clicking…

Video killed the radio star. Internet killed the video star. Will in-app and in-game ads kill the banner ads?

atruax

atruax9/15/2011

A creative spin on advertising in Charm City

How can we get CEOs of national brands to look beyond the typical big cities and bring their business to Baltimore?

amber

amber9/8/2011

People we’d never take PR advice from…

Monica Lewinski wants to go into PR. Planit’s PR department isn’t threatened, just deeply, deeply concerned.

kate

kate8/30/2011

Taking the high fashion ads down a peg

Are the high-end fashion designers taking themselves too seriously?

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