Understanding the audience is the first step in creating truly groundbreaking creative that achieves our clients' goals. Primary and secondary research? Focus groups? Audience surveying? Yep. Yep. Yep. And it doesn't stop there. Once the creative has been built, Planit can apply a variety of analytics to measure and optimize everything that we do. Why? Because Rome wasn't built in a day. And constant improvement helps our clients build their empires.