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Competing in one of the most crowded import wine categories in the United States, Voga Italia made a strong splash onto the scene in 2005 through a mix of quality product, arresting packaging, and a "fashion-forward" positioning platform. With immediate success in the off-premise market, inventory quickly hit full distribution and Voga seemed set for market domination.

Voga has recently found itself at a critical juncture. Having lost some steam after its initial launch, Voga needed to recapture the initial energy and enthusiasm around the brand. To evolve Voga's brand on a global platform, Planit developed new marketing support tools to give the brand a refreshed look at on-premise locations.