UA – Always Lethal
Under Armour, one of the fastest growing retail brands in the world, had a unique challenge to build product awareness for the launch of their new outdoor boot campaign. UA tasked Planit to come up with a strategy that would capture the audience’s attention and provide an interactive user experience.
Planit’s Under Armour Boot Videos were developed as a tool for the sales team to present to retailers, and as an element to integrate into a consumer website. The main goal was to show the diverse range of products Under Armour has to offer in both Hunt/Fish and Tactical categories. By combining practical photography, motion tracking, and animation, the seven videos presented each boot in a 360° view to show the full breadth of the unique product in great detail. The task: capture the attention of retail buyers and consumers at launch to drive new energy behind the brand. The result: videos that, excuse the pun, killed.
Silver ADDY Award - Elements of Advertising