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The Law Offices of Evan K. Thalenberg, P.A., comprises a team of highly regarded lawyers who represent Baltimore City teens and young adults struggling with learning and behavior issues as a result of childhood lead paint poisoning. With increased competition and a diminishing number of viable claims as time passes, the firm came to Planit with a challenge.

Thalenberg wanted to not only increase awareness of lead paint poisoning legitimacy, but also to educate the target audience about recent changes in medicine and the law that could make their case worth a second look. We went further than simply communicating the fact that lead paint poisoning cases are all Thalenberg does. We helped them show that this is a firm that can be trusted; this is a firm that is a brazen advocate for the victims. We helped communicate that, through proper processes and deep insights, Thalenberg brings a brighter future to Baltimore-area families who have been affected by this silent poison.

Planit designed a strong, visually compelling concept (the ugly truths about lead paint) that was executed across a highly targeted campaign including bus shelter advertisements, metro advertising, cinema advertising, and even hand-delivered door hangers throughout Baltimore City.