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As Signs By Tomorrow’s long-term partner, Planit was contracted to overhaul the company’s online presence. This was no small feat: Signs By Tomorrow had grown exponentially since the original launch (also designed and developed by Planit), boasting over 200 franchises nationwide and a new, expanded suite of services.

The challenge: How do we re-launch a company’s corporate brand, create a robust business management system for both corporate and franchises, ensure natural search visibility, and promote the company’s new services?
 

The Signs By Tomorrow brand is well-recognized in the industry; therefore, the logo, color palette, and name needed to stay intact. Planit worked to create a modular design that would stand apart from the competition, yet would enable Signs By Tomorrow to have full control over their site content, for both the corporate site and the individual franchisee sites.

Through careful collaboration with the client, we navigated the balancing act of ensuring that design, content, technical, and search visibility requirements were met. The back-end was customized to enable content to be easily transferred from corporate to the franchisees, and vice versa. Site administrators have full control to create customized email marketing programs, form creation, robust reporting capabilities, tagging, and more.