NASA Federal Credit Union
Integrated Media Marketing Campaigns
In this tumultuous economic environment, trust in financial institutions continues to decline. Even with new financial regulations in place to support consumers, many are still paying higher-than-average market rates on their revolving accounts. Consumers are looking for stable, long-term financial partners who will enable them to declare financial independence, take control of their finances, and simplify their lives.
While competitors continue to make their products more complicated, NASA FCU offers simple products focused on providing greater value to its members. Problem is, consumers don’t tend to consider credit unions because they believe credit unions are technologically hindered, becoming a member is very restricted, or both.
NASA Radio Spot 1
NASA Radio Spot 2
Planit developed an integrated campaign strategy inclusive of product naming, brand identity, direct marketing, in-branch communications, and radio spots that reinforced NASA FCU’s position as an innovator, constantly evolving in terms of products, services, and delivery channels. We crafted an identity and message that emphasized its connection to innovation and technology, which speaks to extensive services and exceptional value. While other institutions are imposing service fees, eliminating rewards, and increasing minimum balance requirements, NASA is focused on creating products that are a better fit based on needs, lifestyle, and behavior. That’s what Planit’s cross-media platform conveys.