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Medifast is a portion-controlled, nutritionally balanced, low-fat, and clinically proven program that helps people lose weight faster and more effectively than traditional diet plans. Medifast offers hundreds of products that are available for purchase online.

If you are looking to lose weight in a healthy way that has been recommended by over 20,000 physicians nationwide, look no further than Medifast. Their 5-in-1 meal plan offers a sensible alternative to other diet and weight loss programs.

Medifast came to us looking to drive qualified traffic to their website in order to increase the e-commerce sales of their diet products. Planit needed to track not only sales, but the actual revenue dollar associated with those sales. In addition, we were asked to achieve a revenue-to-spend ratio of 4 to 1. That’s four dollars for every one dollar spent on advertising—no easy task, but Planit was up to the challenge.

Planit developed eye-catching banners that conformed to brand guidelines, while offering a bold call to action that drove clicks—and ultimately sales. After a one-month campaign, we were able to deliver a 5-to-1 revenue-to-spend ratio by running the ads on ComScore Top 100 websites, as well as a re-targeting campaign that encouraged users who had previously visited the Medifast website to return to make a purchase.