Changing Simply Asia’s Luck
Simply Asia, a division of McCormick & Company, is a leading Asian convenience food brand that launched in 2004. The company offers more than 40 different products, including convenience meals, sauces, and noodles. Despite their position as an industry leader, Simply Asia brand household penetration was relatively low. They needed to establish a clear presence of mind for the Simply Asia brand in the market and find a way to create a connection and engage with consumers.
Simply Asia came to Planit with an already-established, though dormant, Facebook page and a desire to capitalize on the Chinese New Year 2011: The Year of the Lucky Rabbit. Planit designed and developed a scratch-off instant win game for Simply Asia’s Facebook page that required participants to “like” the page before playing. The game offered tiered prizes fitting within the “lucky” theme and incorporated a viral component that provided several opportunities for users to share the game with their Facebook communities. In less than a few weeks, the number of fans increased by 7,000+ and continues to grow.
Silver ADDY Award - Interactive Media