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Founded in 2006, M-Edge Accessories is the leader in high-quality and stylish eReader accessories. Their innovative product line includes jackets, lights, and stands for a variety of devices, including the Amazon Kindle, Sony Reader, and Barnes & Noble Nook. Accessories from M-Edge enhance the eReading experience and improve eReader functionality in a fashion-forward way.

M-Edge tasked Planit with driving traffic to their existing e-commerce website. With a diverse range of eReader accessories, they wanted to find out where their target audience “lived” online. Using paid search, Planit was able to help M-Edge acquire the “low-hanging fruit” of people who were searching for their products. In addition, we employed behaviorally targeted banner ads to help raise awareness of their brand across ComScore top 100 websites to gain traction in brand building and a direct increase in online sales—all within one month of the launching the recommended program.