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M-Edge Accessories
NYC Subway Campaign
To generate awareness of its growing brand, M-Edge embarked on a national print advertising campaign, supplemented with a unique out-of-home opportunity in New York City—a place much of our tech-savvy, fashion-forward target audience calls home.
In New York City, how do you capture the attention of an eReader user in an already over-saturated market? Easy. Don’t be everywhere, be targeted. That’s why we chose the NYC subway. On average, five million people ride the system every day. And their pastime of choice? Reading. We created a campaign to reach the commuter audience and promote M-Edge’s eReading products without needing to be in Times Square. Although, we did go under it.
