Founded in 2006, M-Edge Accessories is the leader in high-quality and stylish eReader accessories. Their innovative product line includes jackets, lights, and stands for a variety of devices, including the Amazon Kindle, Sony Reader, and Barnes & Noble Nook. Accessories from M-Edge enhance the eReading experience and improve eReader functionality in a fashion-forward way.
To generate awareness and increase sales, M-Edge needed to become the “go to” provider of accessories for eReader owners. With a booming eReader market and a growing target audience, a national print and online advertising campaign was developed, drawing parallels between well-known book titles and the functionality and benefits of M-Edge accessories. Running in highly influential publications such as The New Yorker and The New York Times, the campaign was complemented by an out-of-home advertising campaign in the New York City subway trains. The efforts were further supported by traditional public relations tactics that quickly picked up traction in a range of national publications including InStyle.com, WomensDay.com, and The Associated Press.