Legg Mason is a global asset management company headquartered right here in Baltimore. Although very well known and respected, many people don’t realize that they comprise nine very unique investment managers—each very unique in focus, yet true to the tenets of Legg Mason’s overall investment philosophy.
They needed a way to get the word out nationally. The client agreed TV was the way to go. We got started.
A :30 TV commercial was the plan. The charge was to feature Legg Mason’s collection of investment management affiliates. The last thing we wanted to do was the typical "logo party" art card spot. So, we decided to use Legg Mason’s extraordinary new headquarters located right on Baltimore’s lauded Inner Harbor—to showcase the building and give the organization immediate credibility AND as a backdrop for affiliates. Add a little time-lapse magic and a serendipitously cooperative sun and voila!—a national TV spot on par with the caliber of Legg Mason’s day-and-night dedication to delivering success to clients all over the world.