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Wine in Israel? For you religious types, think about it: For more than five millennia, the fertile lands encapsulating the Sea of Galilee have been considered the birthplace of wine. The rolling terrain continues to provide the ideal soil composition, giving the grapes their unique character.

But, Gilgal—located in Israel—doesn’t just want you to know that Israel is capable of producing wine. They want you to know they are capable of producing great wine. That’s why Gilgal turned to Planit to help bring that message to the world.

As a new wine to market, coming from a region not traditionally regarded in North America as producing great wine, Gilgal wanted a site that was informative, yet invigorated with the spirit and magic of the region to make their wine a household name.

Planit was enraptured by the mystique of this region and wanted to instantly transport site visitors into the heart of the Upper Galilee while learning about Gilgal wines. Using the visual language of the brand and label design—created by Planit—this site leverages the stories of the land like the mystery of Gilgal Refaim and its curious celestial rocks to bring together ancient origins and modern mythology to build a brand not easily forgotten.

Through a simple, immersive architecture fully manageable through a custom Wordpress installation, Planit created a site that aims to put Gilgal—and Israel—on the map.