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DoublePositive Marketing Group, Inc. is an industry leader in providing LIVE Hot Transfers™ to lead buyers and lead sellers. The term, “LIVE Hot Transfer” may be new to you, but since 2004 this company has revolutionized the online marketing space by evolving performance-based pricing from just impressions, clicks, and leads.

Their proprietary technology capabilities cover the entire online marketing funnel from display (CPM) to search (CPC) to leads (CPA/CPL) to LIVE Hot Transfers (CPT).

But behind the math, science, and patents—you find a dynamic team. At DoublePositive, they believe their results are directly related to the happiness of their people. Stop by their office on Pizza Party Fridays to get a good sense of what they’re talking about.

Planit immediately gravitated toward the energy and innovation of this company and aimed to bring this to life on the website. What was also very apparent was that the service they provide is actually quite tricky. Moreover, their advanced proprietary technology was not something that could be explained on a cocktail napkin. Planit knew that an intuitive information architecture and page structure would be necessary to better communicate the powerful services of DoublePositive.

The visual language designed for DoublePositive’s new site was completely unique for the company, but completely welcome. It told a story about a company full of smart and forward-thinking techies who are actually fun and welcoming. It was with this irreverence that Planit created an enjoyable user experience for visitors learning about the company. Even with its unique look and layout, Planit created a completely customized Wordpress implementation to allow for full control over the content.

To get a better sense of their culture, take a look at the “Our Team,” “Blog,” or even their 404 page to experience DoublePositive Marketing Group, Inc. yourself.

The website was launched at LeadsCon and has been lauded by AdExchanger.com: “DoublePositive has launched a new website that will give the makers of the Transformers movie a run for their money.”

"We got so many compliments @ LeadsCon and I fully gave a bunch of folks your guys name and said how much we enjoyed working with you." - Joey Liner, Co-Founder and EVP of Sales

Voted "Site of the Day" on CityBizList.