portfolio

In an effort to combat the specific problems of litter, the City of Baltimore, in partnership with the Baltimore Community Foundation, selected Planit to create and implement a social marketing campaign to change the public’s perception of littering and the behaviors that contribute to the City’s litter problems.

Under the Cleaner Greener initiative's umbrella, Planit created “Don’t Make Excuses. Make a Difference.” This campaign seeks to deter casual and intentional littering, as well as improper trash disposal, and serves to educate City residents, commuters, and tourists about our litter problem.

Importantly, Planit did not simply make messages that tell people “trash is bad.” After all, everyone knows that. Instead, we created a campaign that inspires introspection and self-evaluation as a way to force citizens to recognize that litter is not just a problem—it’s their problem to solve. In a very unapologetic and often “in your face” manner, our campaign pushes messages that promote behavioral change as a way to promote a cleaner, greener, healthier Baltimore.