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Advertising. Interactive. PR. Strategy. Research. Mobile.

And many other things that are little tougher to define, but no less important.

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Measurable

They say a big issue with social media is that it can’t truly be measured, that there’s no good way to know whether it’s successful. Poppycock. Planit uses deep insight and sound strategy to establish baselines, opportunities, and goals. We then apply our proven tools to deliver ongoing monitoring and measurement. That way, you can always know how effective your social media efforts have been, and see firsthand how consumer perceptions and interactions with your brand evolve.

Audience-driven

One of the greatest benefits of social media is its ability to create and maintain two-way communications with your audience. Social media also allows you to do something precious few media do. Listen. By uncovering where conversations are taking place and the sentiment behind them, Planit helps identify the influencers who are the conduit to your target audience. As a result, we are able to help shape the conversation, identify content opportunities, and reveal new ways of reaching those who matter most.

Integrated

A social media campaign shouldn’t replace your public relations, advertising, or marketing programming, it should complement it. Through smart integration, you increase the power of the value of all of these elements exponentially. At Planit, we see social media as part of an overall holistic approach to achieving your business goals and resonating with your customers, both existing and potential.

Where Social Media meets Word of Mouth.

Social media is a buzz word. (Actually two words, but you know what we mean.) However, your social media strategy should go beyond the buzz. A sound social media strategy is one that is built on defined business goals and a value proposition. At Planit, we recognize that social media needs to be more than novel, more than cool. It must be relevant and impactful. When it is, it becomes something more than social media, it becomes what we like to call social influence. Which, for you, means social business.