our services

Relationships

Ever heard of “The Art of Schmooze?” We do it. Well. Public relations is all about building relationships—with reporters, with bloggers, with community leaders, with consumers. In essence, we’re building relationships with the people that matter most, and getting messages to them in the way they want to receive them.

Roadmaps

We create fluid documents called roadmaps that we use to outline how we communicate with various audiences throughout the year. By knowing that we’re going to pitch a certain story at a certain time of year, we can gear up and be more than prepared to take on other challenges as they come our way. After all, we love tight deadlines and working on the fly.

Planning

We won’t just pick up the phone willy-nilly to call a reporter without first having a plan of attack. Making sure we have the right contacts is key. We like to know that we’re reaching out to writers who are interested in what we have to say. Creating newsworthy messages and succinct talking points makes it easy for us to have intelligent conversations.

Research

In order to build a successful PR strategy, it is essential that we know everything about you and your industry. We become the experts. By fully immersing ourselves in your space – from monitoring the news, to setting up RSS feeds for top reporters, to reading publications that reach your key audiences – we are able to develop timely pitches to get you in front of the right reporters and get you coverage.