And many other things that are little tougher to define, but no less important.
Although Planit prides itself on always asking the right (and often difficult) questions as a way to create and deliver strong communications, it’s probably never more important than when we’re helping clients create or change their branding. The research, the workshops, the exploration we do up front may be more important than the creative execution we ultimately produce. Why? Well, in short, advertising, websites, and other tactics can (and often should!) change quickly. Strong brands can last a lifetime. Making sure your brand is done right from the get-go isn’t just smart, it can make or break a business.
Normally, the masses would refer to your audience(s). In this case, the masses we have to please first are the ones within your organization. After all, they live, eat, and breathe your brand every day that they come to work. If you don’t get the brand right with them, you could confuse them or worse, alienate them. So, although the end result of branding is to affect the masses who buy your products or services, the first order of business is to get agreement from those who carry the torch. If they don’t “buy” your brand, chances are, your audiences won’t either.
Once we establish your brand, your identity, your tone, whatever the case may be, an important last step is creating a system with which you can roll it out and keep it true. Make no mistake, this goes well beyond a graphic standards guide (although that’s important, too). We’ll help educate you on how to accurately and consistently use and communicate your brand most effectively, both within your organization and in external communications. We’ve all seen great brands erode due to improper application or inappropriate evolution. We’ll help you keep that from happening.