our method
Every agency has a philosophy, and ours is simple:
Shorten the timeline between first awareness and first transaction; then move new customers on to brand loyalty and ultimately brand evangelism.
It's less about what we do, and more about how we think.
We believe that marketing should generate conversation. It should move people both emotionally and physically. But ultimately, the real magic is when one person talks to another and extols the virtues of your brand. It's a magic moment when that happens, but magic is not what drives these conversations. Hard work and strategy on the front end, matched with compelling insightful creative, are what get customers talking faster, and that's where we come in.
Our philosophy is grounded in consumer insight and measurement, and it is working right now for brands in myriad categories all across the United States and beyond.
It's easy to understand, and easy to repeat—most importantly, it is defined by a belief that if you understand what moves a consumer emotionally, you can move them to act physically.
To hear more about how we can apply this process to your business, just send us an email.
How we get there:
The bedrock of our best campaigns and projects is research and consumer insight. What do we know about your target audience? What are your brand pillars? Who are your competitors? What’s happening in your industry? Our sources of intelligence may include extensive primary or secondary research, or maybe just a half-day exploratory session with you. Either way, our team becomes an extension of yours. We learn everything we can about your business and then make sense of all the noise.
Newly acquired audience/market insights in hand, we craft strategies and goals to meet your business objectives. You want solutions that are smart, targeted, customized, and have the best chance to succeed. This is where those start to take root. Acronyms like SWOT and OGSM are our friends. We breathe success metrics like oxygen. Without a solid plan, you can still build a pretty house; we just want to guarantee that it doesn’t crumble when you open the front door.
Every brand has that certain je ne sais quoi. That identity, that reason for being, that magic. Here’s where we help you find it, brush the dust off of it, polish it, and bring it to life. Your message is your way of describing what you do. Your message is there to help you stand out in a bold way, create clarity in your communications, and demonstrate enduring value. Your message is why you do what you do.
The process of converting information into design that moves people is no easy feat. After all, our concepts stop at nothing less than changing consumer behavior—to think about something in a new way, to purchase a new product, to live differently. Whether it’s print, radio, TV, web, social media, public relations, or animation, we consider each project from a variety of creative angles to deliver your message in ways only Planit can.
For projects of any scope, the devil is in the details. How a campaign is executed—be it anything from a quarter-page print ad to a 1000-page website—says a lot about your brand. A punctuation error, the wrong shade of blue, a broken online form: these can be deal-breakers. We get that. We apply layers of approvals, quality assurance, and production reviews to ensure that your communications are flawless. Every time.
Some companies execute the work and head for the hills. But we’re an extension of your team, remember? We’re in this for the long haul. And we don’t see marketing as a field of dreams. If you build it, they will come doesn’t apply here. So beyond the launch, it’s important to us to know how things are working. That way, we can optimize and improve upon what we started to deliver the results you expect.
