Altruism is working its way into businesses at an increasing rate as organizations realize the value – and the competitive edge — that social responsibility provides. Do good and do well.
This year, 62-year old Helen Mirren was awarded the Academy Award for best actress. And, one of the most talked about advertising campaigns featured women 50 and 60 plus touting “real beauty.” Both have been powerful evidence of the cultural shift we’re seeing as boomer women redefine the experience of aging in the U.S.
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