Industry Links Archives

Behaviorally Targeted Advertising Yields More Receptive Prospects - Wednesday October 3, 2007- Behavioral advertising online, which delivers ads based on the individual's "surfing" pattern rather than content, is proving to be much more effective.

Streaming video becoming a habit at All Age Levels - Wednesday October 3, 2007- The number of people viewing streamed video online continues to grow -- among all age levels.

Tailoring Messages to a New Audience: Wrinkled Baby Boomers - Thursday September 13, 2007- An article in The New York Times looks at how more and more companies are working hard to connect with a mature audience.