Planit Chosen As Agency of Record for Your Public Radio Corporation

BALTIMORE, MD (Nov. 7, 2007) – As Your Public Radio Corporation, a Maryland non-profit, community-owned broadcasting company, continues its push to become the leading statewide news organization, it will be receiving help from Baltimore-based marketing communications agency, Planit. The corporation, which is the licensee for WYPR, recently signed Planit as its agency of record.

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• Behaviorally Targeted Advertising Yields More Receptive Prospects - Behavioral advertising online, which delivers ads based on the individual's "surfing" pattern rather than content, is proving to be much more effective.
• Streaming video becoming a habit at All Age Levels - The number of people viewing streamed video online continues to grow -- among all age levels.
• Tailoring Messages to a New Audience: Wrinkled Baby Boomers - An article in The New York Times looks at how more and more companies are working hard to connect with a mature audience.

• J.J. McDonnell takes 60 plus years of experience online -

  With the launch of JJMcDonnell.com, Planit has helped one of the region’s most well-established, high-end seafood distributing establishments share its vast knowledge of seafood and broad library of seafood products with its clients. The site launched in mid-September.

• Planit to present at GBC breakfast on "Boomers and New Media" -

  On Nov. 27, Planit will be the featured speaker at the Greater Baltimore Committee’s Business and Professional Development series; topic: Boomers and New Media

• Idea Power - Baltimore SmartCEO
• "Planit division targeting baby boomers with podcasts" - The Maryland Daily Record
• "Small Talk; Planit" - The Baltimore Business Journal
• "Doud proud of company, family" - The Baltimore Examiner
• "$2 million ad campaign to take aim at litterbugs" - The Baltimore Sun