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matt doud

President, Co-Founder

I am the rudder and Ed is the sail. I like the speed. I like the adventure. I like the rough waters and the calm seas. Ultimately my job is to keep an eye on the horizon and keep Planit on course. If I'm not here when you call, look for me with my boys, Henry and Charlie, at an O's or Ravens game, or maybe I'm out having cocktails with my super-cool wife, Sylvia. Oh yeah, I'm not going to say I told you so, but…


Matt Doud is president and co-founder of Planit.

Since co-founding Planit in 1994, Matt has led the agency in sustaining a strong corporate culture and building long-lasting client partnerships while embracing a philosophy based on smart marketing strategy, breakthrough creative, great execution, and responsive relationship management. Whatever the challenge—finding ways to cut through the clutter to reach potential customers, positioning the value of a smart idea to change behavior, or introducing a new business that can change the way a consumer makes a purchase—Matt ensures his team is ready with the tools that help achieve Planit’s clients’ goals.

As a veteran of the Baltimore advertising marketplace, Matt has shaped the agency’s growth and development for nearly two decades from an operational, managerial, and communications perspective.

Possessing a keen creative eye, as well as sharp marketing and account management skills, Matt is an active strategic thinker responsible for winning and retaining numerous client accounts across multiple business verticals. Although his responsibilities as the agency’s president have grown since the firm’s founding as a two-person shop, Matt continues to take an active role in working with Planit’s clients.

Matt was named one of the Baltimore Business Journal’s “40 Under 40,” one of Smart CEO magazine’s “Future 50,” and one of The Daily Record's "Most Influential Marylanders" of 2010. Under Matt’s leadership, Planit has been ranked among the 100 fastest-growing inner city businesses in the country by Inc. magazine and named among the largest 150 advertising agencies by Ad Age magazine.

Matt holds a bachelor's degree in professional writing and marketing from Wheeling Jesuit University and is a graduate of Loyola Blakefield in Baltimore.

"The ad agency as you know it is going away. And it's never coming back."

-matt doud
president, co-founder