matt doud

Matt Doud is president and cofounder of Planit. Since cofounding Planit in 1994 with business partner Ed Callahan, Matt has led the agency in sustaining a strong corporate culture, building long-lasting client partnerships, and following a philosophy based on smart marketing strategy, breakthrough creative, great execution, and responsive relationship management. Whatever the challenge—finding ways to cut through the clutter to reach potential customers, positioning the value of a smart idea to change behavior, or introducing a new business that can potentially change the way a consumer makes a purchase—Matt ensures that his team is ready with the tools that will help achieve Planit’s clients’ goals.

As a veteran of the Baltimore advertising marketplace, Matt has shaped the agency’s growth and development over the last fifteen years from an operational, managerial, and communications perspective.

Possessing a keen creative eye, as well as sharp marketing and account management skills, Matt is an active strategic thinker who is responsible for winning and retaining numerous client accounts across multiple business verticals. Although his responsibilities as the agency’s president have grown since the firm’s founding as a two-person shop, Matt continues to take an active role in working with Planit’s clients.

Matt was named one of the Baltimore Business Journal’s “40 Under 40,” one of Smart CEO magazine’s “Future 50,” and one of The Daily Record's "Most Influential Marylanders" of 2010. Under Matt’s leadership, Planit has also been  ranked among the 100 fastest-growing inner city businesses in the country, by Inc. magazine, and named among the largest 150 advertising agencies as ranked by Ad Age magazine. Planit has won more than 140 creative service industry awards since 2006 alone.

Matt holds a bachelor's degree in professional writing and marketing from Wheeling Jesuit University and is a graduate of Loyola Blakefield in Baltimore. He lives in Baltimore with his wife Sylvia and their two sons, Henry and Charlie.