Responsible for strategic planning, execution, optimization and analysis across all digital media channels (social, search, display, video, mobile, affiliate).


  • Evaluate client objectives to determine appropriate digital strategy to deliver on campaign goals.
  • Manage RFP process and evaluate opportunities
  • Build and manage all relevant vendor relationships
  • Develop client-facing digital media recommendations and update internal process documents important for campaign pacing and trafficking
  • Measure campaign KPI’s through multiple platforms (including Google Analytics) to establish cross channel analysis
  • Build in-campaign and post-campaign reports to demonstrate learnings against goals and provide relevant recommendations
  • Collaborate with internal teams to move the campaign forward through creative, account and traffic departments, and facilitate holistic strategic thinking and analysis
  • Create visibility for the agency through attendance of industry conferences, presentations, and representation on professional associations
  • Ensure Planit’s digital marketing efforts are best of breed through the recommendation of new technologies, ad units, and process improvements
  • Manage multiple client accounts across a wide variety of industry verticals



  • 2 or more years digital campaign planning experience required
  • Digital analytics experience highly preferred
  • Ecommerce and consumer packaging goods experience also highly preferred
  • Bachelor’s degree
  • Strong experience running digital campaigns that drive brand awareness, lead generation, and eCommerce sales
  • Proven understanding of Google AdWords, Bing Ads, Facebook ad platform, Google Analytics, display ad servers
  • Experience and familiarity with paid social platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest)
  • Experience with third-party reporting dashboards (Clickable, Acquisio, Datorama, etc.)
  • Entrepreneurial mind with the ability to multi-task and handle multiple campaigns
    at a time
  • Attention to detail a must
  • Strong strategic and analytical skills
  • Strong written and verbal communication skills
  • Strong interpersonal and presentation skills to foster client, vendor, and
    internal relationships


  • MBA or equivalent business experience
  • Agency experience