Responsibilities and Tasks

  • Develop and lead effective PR campaigns for
    clients in the BtoB and BtoC space that garner media attention and
    coverage on both a local and national level.
  • Make strategic recommendations and plans that
    integrate public relations activities into larger marketing campaigns to
    support business objectives and collaborate with other cross-functional
    departments.
  • Create and execute media events on behalf of
    clients.
  • Manage media inquiries as well as provide and
    execute proactive media relations programming.
  • Facilitate media interviews.
  • Secure speaking
    engagements for senior executives at leading business or trade events.
  • Handle diverse communication responsibilities, across
    various client industries, media and internal and external audiences.
  • Manage PR-related budgets
  • Lead client relationship on behalf of the
    agency, proactively managing the account and identifying strategic areas
    for growth within PR and other departments within the agency.
  • Prepare press releases, announcements, bylines,
    case studies, media lists, articles, and other written communications.
  • Proactively track, measure and report the successes
    of PR and integrated campaigns; adjust strategy on an as-needed basis.
  • Ability to mentor team members and interns.
  • Weekend
    and after-hours work should be expected in the 24/7 PR and social media news
    cycle; travel may be included

Qualifications

Required

  • Bachelor’s degree in communications, marketing,
    journalism, or similar
  • 3+ years’ experience in a well-respected
    advertising or marketing agency (or in a similar capacity at another
    company), with responsibility for leading the strategy and execution of
    significant PR campaigns for major consumer and BtoB brands

Desired

  • Experience
    creating engaging stories on behalf of clients and major brands, ranging
    from business success stories, to product launches, to thought leadership,
    to story creation when there is not an obvious one to tell.
  • Familiar
    with industry-leading PR media and reporting tools