Look, we can rattle off a ton of things we do and create. But in the end, our clients don’t hire our list of offerings.They hire our people. We’ve created an environment where the best and the brightest want to come to work every day. And, yes, sometimes well into the night.
Here we are in no particular order. Other than alphabetical.
I’m a coder who’s devoted to being meticulously detail oriented and going to bed less ignorant than I was when I woke up.
Asker of Smart Questions
I love Planit because it takes a humble approach to the discovery process, starting with exploration and leading to creativity. Curiosity is the prerequisite for strategic insight and creates the opportunity to make an impact that is both revolutionary and relevant. Planit is an exciting place for the naturally curious to thrive.
A digital designer who's inspired by print, I'm obsessed with espresso, letterpress cards, and hand lettering. When I'm not making your designs pixel perfect, you can find me flashing my Starbucks gold card or tending my baby avocado trees.
With a degree in journalism from the University of Texas, I’m basically Walter Cronkite. Storytelling is my trade, I just don’t get credit for it. I treat words like money and invest them wisely.
All a Basta Bass
The late Gordon Tootoosis said in his famed role as One Stab that “some people hear their own inner voices with great clearness, and they live by what they hear. Such people become crazy, or they become legends.” I agree, but it's my opinion that it takes equal parts crazy and legend to deliver inspiring content to the web. I grab at what I want, and I take it. I have to have the big salad.
I create seamless and engaging web experiences. That said, I can’t consider my job complete unless I get at least one song stuck in your head—preferably an embarrassing one.
I'm goal oriented. I pass websites to our clients to score their marketing goals. Take a shot.
I’m a pusher of boundaries, a protector of brands, and I’m always willing to go (and run!) the extra mile. I’ve got my finger on the pulse of your industry and my eyes peeled for any bumps in the road. You can trust me; I was a lifeguard. Oh, by the way: Your comfort zone called and it’s kicking you out.
Chief Time Travel Officer
Project timelines? Yeah, I’ve got ’em. I thrive on scoping projects and live for projects that come in under budget. I’m a digital producer by day and a craft beer connoisseur by night. I have a slight obsession with corgis and “Back to the Future.” Someday I will own a DeLorean that will be fully equipped with a flux capacitor.
From New York to Paris, São Paulo to Sydney… the WORLD is my oyster. My clients are the pearls, and I treat them like the priceless gems they are. I fashion marketing plans that devour the competition with a slurp and a little mignonette. Bon appétit!
Charmer O' the Public Eye
I’m a perfectionist. I love “Pitch Perfect.” And I love a good story—whether it makes me laugh, cry, or appreciate a new point of view. At Planit I invent new ways to share our clients’ stories with the world, and you better believe my pitch is perfect. Every time.
The really great thing about my job is that it started as my hobby, and I feel the same excitement for it now that I felt when I was hacking in my parents’ den. When someone asks, “Can you make this work?” my response is always, “Yes!” I love doing things no one’s done before. Fortunately Planit specializes in that sort of thing.
Coming from a background in direct-response marketing, I know a thing or two about developing paid media strategies that get results.
Wolf of Pratt Street
Armed with Chipotle and a fresh perspective, I catch mistakes and tortilla chip crumbs. $1.80 extra for guacamole doesn’t bother me; I don’t skimp on lunch—or clients.
Sure, it looks pretty, but is it functional? What’s the story? Are you hangry? I ask a lot of questions because I value clarity and so do your customers. My unending quest for answers results in distinctive digital experiences.
Creative Director and Co-Founder
Are you tired of the typical agency process? My vision for changing the way clients see agencies has resulted in unprecedented new business and growth for Planit. I am a master of disruption and I aim to pull you out of your comfort zone. Brand pillars are a joke. Let me scare you—respectfully—and show you what an emotional connection to your audience is all about.
Professional Fast Talker
I think my fast-talking nature comes from an abundance of client-focused ideas that break the mold and set you up for success. I can take on the world with my to-do list and have realized that in this industry, the unexpected twists and turns are what keep it exciting.
I thrive in front of an audience. Live, virtual—doesn’t matter. Your brand’s voice is the role I was born to play.
Pinot grigio, online shopping, and beauty products all inspire me to write better, design better, and apply my work better. I know the best way to connect with your consumers on a one-to-one basis every day so pour me a glass of wine and let’s chat!
Chief of Checklists
A stubborn millennial on a mission to shatter all the misconceptions.
And now we come to the bit where many lofty adjectives are used to describe my particular brand of genius. Feel free to fill in some of your favorites, but if I might humbly suggest a few to get you started: brilliant, courageous, magnificent... scrumptious? Really though, it’s totally up to you.
The AV Guy
Planit is the kind of agency where you can “choose your own adventure” as a creative, and I think this is why we are such a good match—I’m not very good at “routine.” Being able to jump around from web design, animation, video, and photography really helps me keep the work fresh and forces me to constantly evolve as a creative. Being surrounded by fun, talented people every day is just icing on the cake.
My beard is where I keep all my Micron pens and magical powers. From lettering to layouts, I am here to craft and create.
Only child grows up to be hockey mom (insert gasp!). I have never really accepted that “no” is an actual answer to any of my questions. If Plan A doesn’t work out, there are 25 other letters in the alphabet. It’s OK to change the plan but never the goal. Life is too short to not surround yourself with good people, and I’m in great company at Planit!
The Client Whisperer
I am driven by results. Therefore, understanding our clients’ businesses inside and out is my top priority. With a degree in advertising and an MBA in hand, I am able to provide creative business solutions that push our clients to break through the marketing clutter.
Lead Zombie Exterminator
I enjoy bad movies, rum and coke, and pretending to have a social life via the Internet. I live with my husband and two cats in charming and beautiful Essex. I'm clumsy and usually the reason why we can't have nice things. I've also been known to be sarcastic from time to time. But, you know, in an endearing way.
Executive Director of Strategic Planning
I apologize. I just ate your low-hanging fruit and drank your Kool-Aid. I leveraged your synergies and funded your crowds. I led your thoughts, adopted you early, and hung out in your cloud. My long tail was wrapped all the way around your disruptive, holistic approach. Oh, and I broke your clutter. Sorry.
Smokejumper: An elite class of skydiving firefighters trained to reach remote wildfires when they are relatively small in order to extinguish the blaze before it becomes a problem to land managers or the public. Characteristically cool under pressure, each smokejumper comes standard equipped with an axe, a sense of humor, and a defibrillator.
Winning is my passion; Starbucks is my pill; being fashionable is my hobby. I have CDO: It's like OCD but the letters are in alphabetical order—LIKE THEY’RE SUPPOSED TO BE. Your success is my business and it’s going to be done ghirt!
Master of Business
Helping clients figure out what the heck they need to be doing and then measuring how well it works is what I love to do every day. I’m an MBA grad who applies statistical models to advertising and baseball; my goal is to make everyone work smarter, not harder. Hearing clients say, “Wow, I had no idea” is music to my ears.
VP of Clumsiness
My Grandmom nicknamed me Mighty Mouse as a little girl and it’s as true today as it was then. I can pitch stories faster than a speeding bullet, write bylines that are more powerful than a locomotive, and avert crises in a single bound. My X-ray vision unearths beautiful stories that I’m lucky enough to share with the world.
Custom fitting every new challenge to meet your specific needs, I’m at Planit to solve problems, tackle timelines, and bring ideas to life. Leslie Knope is my spirit animal. Passion is the name of my game, and today my passion is you.
I wanna be the very best, like no one ever was. To catch bugs is my real test, to code apps is my cause. I will travel across the land, searching far and wide. Each technology to understand, the power that's inside.
Associate Creative Director, Digital
Although a Pennsylvania native, I’ve called Baltimore home for the past seven years. I find inspiration for my work in the hustle and bustle of the Inner Harbor and the juxtaposition between the city’s historic architecture and modern buildings. My claim to fame is being featured in an inflight magazine you probably have never heard of.
I’ve been helping my fellow Planiteers talk (and write) pretty since 2011.
Some people are born great, some achieve greatness, and some hire public relations experts. As a self-proclaimed pitch engine, I've mastered the art of professional stalking. When I’m not making news, I’m consuming it—print, online, radio, or TV: I don’t discriminate.
I managed this website. Yeah. The one you’re looking at right now. It was finished on time AND on budget.
Fighting crime and bad design. Just trying to make the world a cooler place.
Between you and me: I’m not actually psychic. But I am strategic. Every day I tap into my third eye for media trends and sixth sense for consumer insights. My approach is far better than pseudoscience—it’s storytelling.
“Made up of sugar, spice, and everything nice,” said no one ever about me. I’m witty, I make to-do lists, and I get the job done—no matter what it takes.
Karen Krupka Smith
Director of Next Steps
I thrive on being the best at everything I do and will do anything to get it done for my clients… but it has to be perfect. As a D-1 athlete, I live and breathe hard work, and competitiveness runs through me. I’m a go-getter and have the burning desire to keep growing, learning, climbing, and breaking through the clutter. I’m wired this way—not just for me, but for my clients. It’s time to “Lean In.”
My powers of persuasion developed at a young age—I’ve been hustling my parents since birth. I further honed my business prowess at age 8 when I opened my first lemonade stand. I made $100 in one day; that’s a lot of lemonade. I dabble in mind reading and am also really great at spending money—just ask my husband, my closet, or my local watering hole.
Protein. Coffee. Beats. They get me going in the morning. Making things perform is what keeps me going. Well-versed in the dark arts of digital marketing and binary linguistics, I translate clients’ goals into online solutions that are more efficient than German engineering. I’d tell you more, but I have to go make Planit more awesome now.
Scouser in Training
Helping Planit’s clients navigate the digital landscape is both challenging and exciting. People assume that
time SEO is a strict progression of cause to effect, but actually—from a non-linear, non-subjective viewpoint—it's more like a big ball of wibbly-wobbly... timey-wimey... stuff. I’m an idiosyncratic sports fan. I’m also able to lift more than the required 25 pounds.
Writer, communications and client services pro, and mom. At home my family is my world, and at work my clients are. But don't worry: I'll sing, dance, and make funny faces for you, too. I’m a glass-half-full, look-on-the-bright-side kind of girl. I’m always looking for solutions at work… and at home!
Chief Herder of Cats
Master organizer of emails and checklists. Translator of weird advertising lingo. The person who will first tell you “no” when asked to make the logo bigger (with love and a smile). Gratuitous snack eater.
I can’t get enough of Ravens football or Planit Advertising. Something about the teamwork, strategy, excitement, and big wins gets me pumped.
Why is a Raven like a writing desk? I have no idea, but I’m pretty sure the answer lies in Baltimore. Writing is my passion, and I’m always looking for the next great story to tell. I’m a curious person and I ask a lot of questions, but there’s a method to my madness, which results in compelling content and creative communications strategies for our clients.
I inhabit the space in the center of an Ad Age and ESPN Venn diagram, equally inspired by social media marketing, growing businesses, and my love affair with the world of sports. With a master’s from Georgetown University, I bring a perspective to social strategy that’s driven both by culture and my experience in the world of upstream online marketing.
Keeper of Post-it Notes
I think more about paid search marketing in my sleep than most will in their lifetime. When I’m not creating and cultivating paid search campaigns, I’m looking for the next best way to outsmart the competition with the latest and greatest marketing techniques. In the wise words of Ricky Bobby, “If you ain’t first, you’re last.”
Mary Ellen McCormack
Peace of Mind Provider
My friends call me M.E. and you should too. I’m a Type-A New Yorker mixed with a healthy dose of Baltimore charm. I’m constantly keeping one eye on the nitty gritty and one eye on the big picture so my clients can rest assured—my team has it ALL covered. And don’t worry: If things really hit the fan, I have my own direwolf on standby.
President and Co-Founder
I am the rudder and Ed is the sail. I love the speed. I enjoy the adventure. I like the rough waters as much as the calm seas. Ultimately my job is to keep an eye on the horizon and keep the agency on course. I focus all my energies on Planit so my team can focus on you.
Designing for the web one day at a time… with a freshly baked cookie. And a coffee. And maybe some Swedish Fish.
When I’m not logging hours as Planit’s in-house Matthew McConaughey, I’m immersed in all things digital. After work you can come join me for a little karaoke.
Pronounced MEE-gan, not MEG-an. I'm a straight shooter who loves to cook and watch Masterpiece Theatre. I’m always pushing myself to find kick-ass web design solutions… and the best photos on the Internet to Photoshop my coworkers’ faces into.
I am one soldier in an army of awesome—a decision maker, feedback taker, and faithful Planit wit purveyor. I’ve yet to determine if the key to success is to keep learning or to keep smiling, so I continue to do both. Enough about me… it’s your turn.
Master organizer, keeper of facts, and wizard of all things detailed. And yes, these are my sassy pants!
Logical code, correctly indented hierarchical files (two tabs, please), and making sure my iMac application windows are perfectly aligned are what I’m all about. My specialties include pixel-perfect cutups, beautifully responsive websites, and obsessive code commenting. I strive to be uncomfortable, to learn and evolve, to be challenged every day. The struggle is real. Oh well, who is John Galt?
Conocedor de Burritos
Frank Gehry said it best: "For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did, and I get the sweats. I go in and start working; I'm not sure where I'm going. If I knew where I was going, I wouldn't do it." I hope to never stop learning.
01001001 00100000 01110111 01110010 01101001 01110100 01100101 00100000 01100011 01101111 01100100 01100101. I write code.
Planit’s unofficial mascot, I’m constantly searching for ways to increase efficiency. I make sure your projects are done right and on time. I bring a Boston accent, Polo shirt, and a Lean Cuisine to work every day.
Associate Creative Director
Unexpected ideas. Strong executions. Even stronger coffee. They’re how and why I get up in the morning.
Art director with an eye for design and a penchant for creative ideas. Obsessively driven, full of passion, and borderline coffee addicted.
Director of Operations
I’m optimistic in thinking that the Redskins might get their act together one day. I have the coolest dog in the world, and I love to be outside whether it’s on a boat or on top of a mountain.
I’m an abstract artist, a concrete analyst, and a ruthless ping pong player. I direct and feed off of Planit’s energy and relentless drive to make the advertising world a better, more kick-ass place for all.
I take the creativity of our designers and turn it into live, functioning webpages for our clients to be proud of. I joined Planit to create web products for the world to use, and that’s what I do (or try to do). I take casual workwear a bit too seriously, preferring shorts and T-shirts to suits and ties. Side note: LET’S GO O’S!
When I’m not out indulging in crab cakes and crushes, you can find me here, tending to all your digital needs. Service with a smile—and the occasional show tune.
Unlike Jerry and his Dallas Cowgirls, I can actually set, maintain, and fulfill the expectations of my players and fans—I mean colleagues and clients.
Director of Digital Strategy
I think it was Dumbledore who first spoke of me. He wrote, “a pseudo-man would be delivered to this Planit to practice the dark arts of consumer persuasion and shape shift user behaviors garnering for his contemporaries the stacks of cheddar they seek. You’re a wizard, Ryan.”
A lifelong artist and fledgling developer with a knack for animation. Musique électronique is my raison d'être. Skills include, but are not limited to: putting nose to grindstone and burning midnight oil.
You may be picked last in gym class, but you’re still on a team. Don’t they call that saving the best for last? I’m all about making the best of situations. I have a game plan, but I stay nimble because life (and marketing) is full of surprises.
Chief Cat Herder
When you grow up with a last name like mine, you don't get to take yourself too seriously. You also don't eat duck. I ask a lot of questions, but I have a lot to do and a short attention span, so you'd better answer fast. I spend a lot of money on tickets: concert… airplane… speeding… gotta go!
When it comes to drafting your all-star marketing team, I’m your guy. Your brand is my ball, and I’m determined to get the win. I’ll keep my eye on the details, make you laugh, and do anything it takes to score a goal.
Word Energy Balancer
At least 51 percent of my thoughts come out in word form; 75 percent of those words fly to Bermuda, never to be heard from again. Of the 25 percent that remain, approximately 10 percent fiercely attach themselves to the hearts and minds of my target humans. I boo heartless minds and meaningless statistics.
I’m the designer’s advocate—traversing the creative landscape between pixel and press, converting visions into reality, while managing the client/vendor symbiosis.
Politics. Fashion. Beauty. Real estate. Fitness. Furniture. Law. Hospitality. Pets. You name it, and it’s an industry in which I’ve been part of a team. At Planit, I am ready to take on anything and help our clients win—no matter what field they’re on (in).
My mind tends to wander, but that’s exactly what keeps my ideas funky, fresh, and balanced. Heavily rooted in fine arts, I first and foremost start with pencil on paper. Every day I aim to find deeper meaning in my life and that open-mindedness is what keeps me inspired.
Associate Creative Director/Group Copy Director
Every single day I try to look as handsome as I can. In addition to that: I learned a lot in high school, but the one class that taught me something I use every single day was typing. Thanks, Ms. Estill. I use my fingers to tell stories that are as interesting as possible. Planit lets me do that. Our clients let me do the same. Aces.