Look, we can rattle off a ton of things we do and create. But in the end, our clients don’t hire our list of offerings.They hire our people. We’ve created an environment where the best and the brightest want to come to work every day. And, yes, sometimes well into the night.
Here we are in no particular order. Other than alphabetical.
I’m a coder who’s devoted to being meticulously detail oriented and going to bed less ignorant than I was when I woke up.
With a degree in journalism from the University of Texas, I’m basically Walter Cronkite. Storytelling is my trade, I just don’t get credit for it. I treat words like money and invest them wisely.
Websites by day, sports by night. After a day of tech specs, project estimates, and timelines, you can find me playing for one of Baltimore’s social sports leagues followed by having a beer with the team. Like any successful team, we’re always planning our attack and strategizing our approach for a successful project at Planit. I’m a proud captain on the digital team. Launch day is like winning the game for our clients: We planned, we executed, and we scored.
I’m a pusher of boundaries, a protector of brands, and I’m always willing to go (and run!) the extra mile. I’ve got my finger on the pulse of your industry and my eyes peeled for any bumps in the road. You can trust me, I was a lifeguard. Oh, by the way: Your comfort zone called and it’s kicking you out.
Chief Time Travel Officer
Project timelines? Yeah, I’ve got ’em. I thrive on scoping projects and live for projects that come in under budget. I’m a digital producer by day and a craft beer connoisseur by night. I have a slight obsession with corgis and “Back to the Future.” Someday I will own a DeLorean that will be fully equipped with a flux capacitor.
From New York to Paris, Sao Paulo to Sydney…the WORLD is my oyster. My clients are the pearls and I treat them like the priceless gems they are. I fashion marketing plans that devour the competition with a slurp and a little mignonette. Bon appetite!
Charmer O' the Public Eye
I’m a perfectionist. I love “Pitch Perfect.” And I love a good story—whether it makes me laugh, cry, or appreciate a new point of view. At Planit I invent new ways to share our clients’ stories with the world, and you better believe my pitch is perfect. Every time.
When I’m not daydreaming about my next great adventure, I’m striving to achieve pixel perfection. I’m eerily enthralled by all things Edgar Allan Poe and my beloved pup, Annabel Lee.
The really great thing about my job is that it started as my hobby, and I feel the same excitement for it now that I felt when I was hacking in my parents’ den. When someone asks, “Can you make this work?” my response is always, “Yes!” I love doing things no one’s done before. Fortunately Planit specializes in that sort of thing.
As Planit's Interactive Media Director, Chris Finnegan oversees the strategy, purchasing, implementation, and optimization of all paid search, e-mail marketing, and online advertising campaigns.
Chris began his online marketing career selling display advertising for Cygnus Business Media in 2003. As the National Sales Manager for their flagship online public safety portals, his client list included Shell Oil, Caterpillar, Underwater Kinetics, and Stinger. He also worked on the launch of the company’s first web portal targeted to the Construction Industry.
Chris then directed the online marketing department for Edison Worldwide, a venture capital company located in
Prior to joining Planit, Chris worked at TruePresence, an Interactive ad agency that specialized in paid search, online media buying, affiliate marketing, landing page design, and e-mail marketing. His efforts improved the client workflow and streamlined processes across departments to maintain scalable solutions and happy clients. As the Sr. Director of Interactive Strategy, his interactive clients included BMW, Volkswagen, Medifast, Comcast, and The
Chris holds a Bachelor of Arts in Communications from
Director of Digital
I’m here to help your company thrive in the post-digital world. Business objectives are not static. They don’t start or stop on a website, a print ad or a TV spot. They’re rapidly changing, evolving and growing. I understand this, and I’ll help you develop solutions to address strategic objectives through digital technology and innovation. Give me a call and let’s get started.
Wolf of Pratt Street
Armed with Chipotle and a fresh perspective, I catch mistakes and tortilla chip crumbs. $1.80 extra for guacamole doesn’t bother me; I don’t skimp on lunch—or clients.
Creative Director & Co-Founder
Are you tired of the typical agency process? My vision for changing the way clients see agencies has resulted in unprecedented new business and growth for Planit. I am a master of disruption and I aim to pull you out of your comfort zone. Brand pillars are shit. Let me scare you—respectfully—and show you what an emotional connection to your audience is all about.
Professional Fast Talker
I think my fast talking nature comes from an abundance of client-minded ideas that break the mold and set you up for success. I can take on the world with my to-do list and have realized that in this industry, the unexpected twists and turns are what keep it exciting.
I thrive in front of an audience. Live, virtual—doesn’t matter. Your brand’s voice is the role I was born to play.
Pinot grigio, online shopping, and beauty products all inspire me to write better, design better, and apply my work better. I know the best way to connect with your consumers on a one-to-one basis every day so pour me a glass of wine and let’s chat!
Chief of Checklists
A stubborn millennial on a mission to shatter all the misconceptions.
To-do lists and day planners make my world go ’round. I proudly sweat the small stuff and keep this office full of geniuses in line.
And now we come to the bit where many lofty adjectives are used to describe my particular brand of genius. Feel free to fill in some of your favorites, but if I might humbly suggest a few to get you started: brilliant, courageous, magnificent... scrumptious? Really though, it’s totally up to you.
The AV Guy
Planit is the kind of agency where you can “choose your own adventure” as a creative, and I think this is why we are such a good match—I’m not very good at “routine.” Being able to jump around from web design, animation, video, and photography really helps me keep the work fresh and forces me to constantly evolve as a creative. Being surrounded by fun, talented people every day is just icing on the cake.
My beard is where I keep all my Micron pens and magical powers. From lettering to layouts, I am here to craft and create.
The Client Whisperer
I am driven by results. Therefore, understanding our clients’ businesses inside and out is my top priority. With a degree in advertising and an MBA in hand, I am able to provide creative business solutions that push our clients to break through the marketing clutter.
Lead Zombie Exterminator
I enjoy bad movies, rum and coke, and pretending to have a social life via the internet. I live with my fiancé and two cats in charming and beautiful Essex. I'm clumsy usually the reason why we can't have nice things. I've also been known to be sarcastic from time to time. But, you know, in an endearing way.
Executive Director of Strategic Planning
I apologize. I just ate your low-hanging fruit and drank your Kool-Aid. I leveraged your synergies and funded your crowds. I led your thoughts, adopted you early, and hung out in your cloud. My long tail was wrapped all the way around your disruptive, holistic approach. Oh, and I broke your clutter. Sorry.
Digital Marketing Ninja
I came here to chew bubblegum and kick some digital marketing ass. And I’m all out of bubblegum.
Winning is my passion; Starbucks is my pill; being fashionable is my hobby. I have CDO: It's like OCD but the letters are in alphabetical order—LIKE THEY’RE SUPPOSED TO BE. Your success is my business and it’s going to be done ghirt!
Master of Business
Helping clients figure out what the heck they need to be doing and then measuring how well it works is what I love to do every day. I’m an MBA grad who applies statistical models to advertising and baseball; my goal is to make everyone work smarter, not harder. Hearing clients say, “Wow, I had no idea” is music to my ears.
VP of Clumsiness
My Grandmom nicknamed me Mighty Mouse as a little girl and it’s as true today as it was then. I can pitch a story faster than a speeding bullet, write bylines that are more powerful than a locomotive, and advert crises in a single bound. My X-ray vision unearths beautiful stories that I’m lucky enough to share with the world.
Associate Creative Director, Digital
Although a Pennsylvania native, I’ve called Baltimore home for the past seven years. I find inspiration for my work in the hustle and bustle of the Inner Harbor and the juxtaposition between the city’s historic architecture and modern buildings. My claim to fame is being featured in an inflight magazine you probably have never heard of.
I’ve been helping my fellow Planiteers talk (and write) pretty since 2011.
Some people are born great, some achieve greatness, and some hire public relations experts. As a self-proclaimed pitch engine, I've mastered the art of professional stalking. When I’m not making news, I’m consuming it—print, online, radio, or TV: I don’t discriminate.
Wannabe Jazz Musician
I love reaching for ideas that are bigger than I am. It’s why I carry an extension claw in my shirt. Additionally, I carry a fly swatter in my pants.
I managed this website. Yeah. The one you’re looking at right now. It was finished on time AND on budget.
“Made up of sugar, spice, and everything nice,” said no one ever about me. I’m witty, I make to-do lists, and I get the job done—no matter what it takes.
Karen Krupka Smith
Director of Next Steps
I thrive on being the best at everything I do and will do anything to get it done for my clients…but it has to be perfect. As a D-1 athlete, I live and breathe hard work and competitiveness runs through me. I’m a go-getter and have the burning desire to keep growing, learning, climbing and breaking through the clutter. I’m wired this way not just for me but for my clients. It’s time to “Lean In”.
My powers of persuasion developed at a young age—I’ve been hustling my parents since birth. I further honed my business prowess at age 8 when I opened my first lemonade stand. I made $100 in one day; that’s a lot of lemonade. I dabble in mind reading and am also really great at spending money—just ask my husband, my closet, or my local watering hole.
Protein. Coffee. Beats. They get me going in the morning. Making things perform is what keeps me going. Well-versed in the dark arts of digital marketing and binary linguistics, I translate clients’ goals into online strategies that are more efficient than German engineering. I’d tell you more, but I have to go make Planit more awesome now.
Writer, communications and client services pro, and mom. At home my family is my world, and at work my clients are. But don't worry: I'll sing, dance, and make funny faces for you, too. I’m a glass-half-full, look-on-the-bright-side kind of girl. I’m always looking for solutions at work… and at home!
Master organizer of emails and checklists. Translator of weird advertising lingo. The person who will first tell you “no” when asked to make the logo bigger (with love and a smile). Gratuitous snack eater.
I can’t get enough of Ravens football or Planit Advertising. Something about the teamwork, strategy, excitement, and big wins gets me pumped.
I inhabit the space in the center of an Ad Age and ESPN Venn diagram, equally inspired by social media marketing, growing businesses, and my love affair with the world of sports. With a master’s from Georgetown University, I bring a perspective to social strategy that’s driven both by culture and my experience in the world of upstream online marketing.
Keeper of Post-it Notes
I think more about paid search marketing in my sleep than most will in their lifetime. When I’m not creating and cultivating paid search campaigns, I’m looking for the next best way to outsmart the competition with the latest and greatest marketing techniques. In the wise words of Ricky Bobby, “If you ain’t first, you’re last.”
President and Co-Founder
I am the rudder and Ed is the sail. I love the speed. I enjoy the adventure. I like the rough waters as much as the calm seas. Ultimately my job is to keep an eye on the horizon and keep the agency on course. I focus all my energies on Planit so my team can focus on you.
Designing for the web one day at a time… with a freshly baked cookie. And a coffee. And maybe some Swedish Fish.
When I’m not logging hours as Planit’s in-house Matthew McConaughey, I’m immersed in all things digital. After work you can come join me for a little karaoke.
Pronounced MEE-gan, not MEG-an. I'm a straight shooter who loves to cook and watch Masterpiece Theatre. I’m always pushing myself to find kick-ass web design solutions… and the best photos on the Internet to Photoshop my coworkers’ faces into.
I am one soldier in an army of awesome—a decision maker, feedback taker, and faithful Planit wit purveyor. I’ve yet to determine if the key to success is to keep learning or to keep smiling, so I continue to do both. Enough about me… it’s your turn.
Conocedor de Burritos
Frank Gehry said it best: "For me, every day is a new thing. I approach each project with a new insecurity, almost like the first project I ever did, and I get the sweats. I go in and start working; I'm not sure where I'm going. If I knew where I was going, I wouldn't do it." I hope to never stop learning.
Fun Size Unicorn
Stubborn, magical, and a little mad. You can call me Mini Boss. I have a business mind and a creative spine. My scrum boards are color coded—and a bit OCD. I’m fiercely loyal and a dedicated team player. Glitter is my favorite color, and I drink champagne like it’s water.
01001001 00100000 01110111 01110010 01101001 01110100 01100101 00100000 01100011 01101111 01100100 01100101 – I write code.
Planit’s unofficial mascot, I’m constantly searching for ways to increase efficiency. I make sure your projects are done right and on time. I bring a Boston accent, Polo shirt, and a Lean Cuisine to work every day.
Associate Creative Director
Unexpected ideas. Strong executions. Even stronger coffee. They’re how and why I get up in the morning.
Director of Operations
I’m optimistic in thinking that the Redskins might get their act together one day. I have the coolest dog in the world, and I love to be outside whether it’s on a boat or on top of a mountain.
I’m an abstract artist, a concrete analyst, and a ruthless ping pong player. I direct and feed off of Planit’s energy and relentless drive to make the advertising world a better, more kick-ass place for all.
I take the creativity of our designers and turn it into live, functioning webpages for our clients to be proud of. I joined Planit to create web products for the world to use, and that’s what I do (or try to do). I take casual workwear a bit too seriously, preferring shorts and T-shirts to suits and ties. Side note: LET’S GO O’S!
When I’m not out indulging in crab cakes and crushes, you can find me here, tending to all your digital needs. Service with a smile—and the occasional show tune.
Director of Digital Strategy
I think it was Dumbledore who first spoke of me. He wrote, “a pseudo-man would be delivered to this Planit to practice the dark arts of consumer persuasion and shape shift user behaviors garnering for his contemporaries the stacks of cheddar they seek. You’re a wizard, Ryan.”
Interstellar Produce Destroyer
I complement the design, development, print, and social media teams by producing content for websites, making design edits, creating eye-catching motion graphics, re-purposing designs for the digital realm, developing HTML emails, assisting with web development, lending a hand on large-scale print projects, editing video, creating social assets, and more. I’m always discovering and implementing new ways to streamline production in order to effectively and efficiently crank things out. Planit allows me to learn and grow while working with a diverse range of clients on a wide variety of projects!
You may be picked last in gym class, but you’re still on a team. Don’t they call that saving the best for last? I’m all about making the best of situations. I have a game plan, but I stay nimble because life (and marketing) is full of surprises.
Chief Cat Herder
When you grow up with a last name like mine, you don't get to take yourself too seriously. You also don't eat duck. I ask a lot of questions, but I have a lot to do and a short attention span, so you'd better answer fast. I spend a lot of money on tickets: concert… airplane… speeding… gotta go!
When it comes to drafting your all-star marketing team, I’m your guy. Your brand is my ball and I’m determined to get the win. I’ll keep my eye on the details, make you laugh, and do anything it takes to score a goal.
Word Energy Balancer
At least 51 percent of my thoughts come out in word form; 75 percent of those words fly to Bermuda, never to be heard from again. Of the 25 percent that remain, approximately 10 percent fiercely attach themselves to the hearts and minds of my target humans. I boo heartless minds and meaningless statistics.
I’m the designer’s advocate—traversing the creative landscape between pixel and press, converting visions into reality. Managing the client and vendor symbiosis, I’m an estimate-requesting, schedule-coordinating, quality-assuring print producer. And Planit gives me autonomy to get crazy with the Cheez Whiz!
Politics. Fashion. Beauty. Real estate. Fitness. Furniture. Law. Hospitality. Pets. You name it, and it’s an industry in which I’ve been part of a team. At Planit, I am ready to take on anything and help our clients win—no matter what field they’re on (in).
My mind tends to wander, but that’s exactly what keeps my ideas funky, fresh, and balanced. Heavily rooted in fine arts, I first and foremost start with pencil on paper. Every day I aim to find deeper meaning in my life and that open-mindedness is what keeps me inspired.
Accountant by day, race-aholic on nights and weekends—nitro, dirt, and asphalt are part of my DNA.
I make the “cash in, cash out” go smoother here at Planit so I can relax poolside with my awesome wife and newborn son. Billings and checks flow through my desk like the sweet sounds of the live music I need regular doses of. I’m part of the operations machine that guides Planit’s way, taking it to the next level of awesome!
Associate Creative Director/Group Copy Director
Every single day I try to look as handsome as I can. In addition to that: I learned a lot in high school, but the one class that taught me something I use every single day was typing. Thanks Ms. Estill. I use my fingers to tell stories that are as interesting as possible. Planit lets me do that. Our clients let me do the same. Aces.