watercooler
The planit watercooler.
It’s like a blog. Only, you guessed it, cooler.
jeff9/26/2012
Google’s Emotional Advertising
Back in January the New York Times featured a piece about Google’s foray into emotional advertising. In moving away from search, Google has also moved away from traditional ads, looking to tell stories with their spots.
caitlin3/22/2011
Do you crave mobile videos with your Honey Bunches of Oats?
A recent AdAge article discusses the growing popularity of QR codes. Consumer appetite is growing for them, and some big brands are leading the charge to fulfill this craving. But is anytime the right time for a QR scan?
matt2/7/2011
My cynical 2 cents on the Super Bowl commercials
Time for another great American ritual — Super Bowl commercials.
caitlin2/3/2011
News Corporation Launches “The Daily”
Does this digital newspaper designed for the iPad have the power to transform how we consume news?
caitlin1/17/2011
CES 2011: I learned about more than just the latest gadgets
Recently I was lucky enough to attend the Consumer Electronics Show with one of our clients, M-Edge Accessories.
cfinnegan12/2/2010
Is the “free” Internet as we know it in jeopardy?
According to a recent Ad Age article, the FTC revealed its proposal for a universal “do not track” mechanism Wednesday that would allow people to choose whether they want internet companies to collect information on their browsing habits.
chris5/26/2010
Kill the spill! Send us your solutions
For well over a month, and counting, BP has been attempting to stop the oil hemorrhaging from their well in the gulf. So far, every effort has been a failure. Perhaps, it’s time for fresh, out of the box thinking.
