It’s like a blog. Only, you guessed it, cooler.
At first take, it feels like the tale of the old cobbler and his children’s shoes. You know, the one about the shoemaker who is so busy mending and making shoes for customers that he has no time to make them for his own barefoot children?
I’ve worked on the client side, on the research vendor side, and for the past few years, on the agency side. And for those who haven’t had agency experience, let me tell you: it’s like crossing to the dark side of the force.