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It’s Measurement Week: Are you making these four data mistakes?

1. You think size is the most important thing.
Saying your brand is successful because of the number of Facebook likes or Twitter followers you have is a lot like counting the number of friends you have instead of the number of friends you can count on.

Measuring data such as conversation, amplification and applause rates will [...]



Facebook Newswire: the jury is out

Facebook Newswire is the latest and greatest in the growing connection between journalism and social media. An aggregate of news content shared publicly on Facebook from across the world, Facebook’s goal with its newswire is to provide “a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content [...]



Cutting the effects of EdgeRank

Facebook recently dealt a crushing blow to the social media world. Over the last few years it has become more difficult for posts to be seen on Facebook due to its pernicious algorithm, EdgeRank. Organic reach per fan has declined to just over 6 percent, which means that posts have a horrifically low chance of [...]



The HBO GO crashes: We brought this on ourselves

You don’t have to be a “True Detective” fan to have heard about the infamous HBO GO crash on March 9. The highly anticipated finale was set to live stream at 9 PM EST, but not everyone was able to access the episode. After 50 minutes of error screens and angry tweets, HBO finally released [...]



5 steps to running a successful Facebook ad campaign

Facebook is a great way to reach your audience in a social environment that makes it easy for them to share your brand messaging and ads with their friends. This viral aspect of Facebook ads is a no-brainer for many advertisers, but how do you get started?
1.     Have a goal in mind.
Are you looking to [...]



GM’s Facebook Ad Debate

General Motors, one of the largest advertisers in the United States, recently announced that it was canceling its $10 million Facebook ad spend, causing quite a stir among social media and marketing professionals. Find out what Planit’s PR and social media teams think about the decision…



Our Take on the Facebook Timeline Updates

As the social media world evolves, new opportunities arise. Facebook recently announced major changes to the way brands can interact with and engage fans.



f8 conference—Facebook changes, for marketers.

So, at this year’s F8 conference which occurred yesterday, new features to Facebook make things a bit more challenging for marketers—like us!