It’s like a blog. Only, you guessed it, cooler.
Close your eyes. Picture yourself on your dream date. Who is sitting across from you? Where are you? What are you wearing? What do you have planned for later? Now open your eyes.
Close them again. Picture the last date you went on that ended up being a disaster. Who were you with? Where were you? [...]
This weekend advertising will take viewers to outer space—literally.
It’s no secret that the commercials have become almost as important as the actual football game in Super Bowl broadcasts, but this weekend’s big game will feature a giant leap for advertising kind. Axe, maker of “Apollo” body spray, will make its Super Bowl advertising debut by [...]
With Baltimore’s recent (heart-pounding) win over Denver, it seems as though the whole town has been painted purple. Everywhere you look Baltimoreans are donning every article of purple clothing they have and are mentioning Ray Lewis in most of their daily conversations. One important thing I’ve learned in my ever-evolving PR career is that timeliness [...]
Baltimore’s favorite sons the Orioles (Planit’s co-sponsors of the color orange), are in the MLB playoffs for the first time in 15 years. FIFTEEN. The last time they were here, Bill Clinton was rounding out his first term in office and Mike Tyson was rounding out Evander Holyfield’s ear with his teeth. “Titanic” was making [...]
According to Ad Age, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done…”