watercooler
The planit watercooler.
It’s like a blog. Only, you guessed it, cooler.
phil11/8/2012
I had the good fortune to be on a commercial shoot the other day for a great client. It was quite the scene. We took one full day to build and pre-light the set and another full day to shoot. We had an entire set built from the ground up, had an incredible actor, wonderful [...]
melissa10/26/2012
Anything you can do I can do better!
Let’s chat about Samsung’s recent TV and print ads promoting the Galaxy S III as superior to the iPhone 5—excellent strategy or risky, immature approach? This campaign reminds me of the 2009-era Mac vs. PC commercials that touched on specific technical strengths (or weaknesses), and brought to life the idea that one brand is outdated [...]
galen10/19/2012
The Super Awesome Memes of the 2012 Presidential Campaign
So I am going to go out on a limb and assume that most people in the US really just want this election to be over with. I am a self-confessed political junkie and even I am exhausted by it. The constant tit for tat and "doubling down on things" and fact checking. Not to [...]
jack10/12/2012
Baltimore’s favorite sons the Orioles (Planit’s co-sponsors of the color orange), are in the MLB playoffs for the first time in 15 years. FIFTEEN. The last time they were here, Bill Clinton was rounding out his first term in office and Mike Tyson was rounding out Evander Holyfield’s ear with his teeth. “Titanic” was making [...]
atruax10/4/2012
Putting Myself in the Client’s (Tennis) Shoes
Until recently I’ve considered myself an outsider admiring the blogosphere from afar, but that all changed two weeks ago when I was fortunate enough to get the inside scoop by representing Planit at the third annual FitBloggin’ conference held right here in Baltimore’s very own Inner Harbor.
jeff9/26/2012
Google’s Emotional Advertising
Back in January the New York Times featured a piece about Google’s foray into emotional advertising. In moving away from search, Google has also moved away from traditional ads, looking to tell stories with their spots.
rstinnett7/24/2012
The underdog of search engines bites back
Apparently on old dog can learn new tricks. When you go to the Lycos.com website you will notice a complete overhaul. You will be treated to a fresh, new, sleek design that is very reminiscent of the increasingly familiar look and feel of widgets/apps.
caitlin7/11/2012
Mind your Olympic Facebook posts—you could end up front page news
NBC Universal and Facebook are collaborating during this year’s Summer Olympics. Your posts could make national headlines alongside gold medalists.
