Planit

Sharing the wealth.

Positioning Baltimore financial advisors as thought leaders through earned media.

Client:

UBS

Project Name:

Public Relations

Driving new business through increased visibility.

Utilizing a highly proactive approach including editorial meetings, season-specific pitches, expert commentary on financial news, thought leadership bylines, award nominations, and more, Planit secured consistent earned media for UBS throughout the year.

KEY ELEMENTS TO OUR APPROACH

  • Stocking up smarter

    Stocking up smarter

    Senior vice president at UBS Financial Services Dale Horn was tapped for his knowledge of first-time investing, including insights on the importance of diversifying your stocks and not overinvesting in any one company or industry.

    Results: + 20 million media impressions

  • Advice beyond investing

    Advice beyond investing

    The Baltimore Business Journal published an article authored by Jonathan Murray, a managing director at UBS, advising parents on how best to prep for financing private school education.

    Results: + 64,000 media impressions

  • Rebalancing act

    Rebalancing act

    Jason Lowry, a CFP and first vice president of wealth management at UBS, was quoted by CNBC in a 2017 article on rebalancing financial portfolios.

    Results: + 26 million media impressions

  • Not your parent's stocks

    Not your parent's stocks

    Planit secured a front page feature in The Daily Record on the topic of millennial investment trends and strategies.

    Results: + 197,000 media impressions

  • Financial spring cleaning

    Financial spring cleaning

    Jonathon Murray was interviewed in a live on-air TV segment on WBAL-TV's Sunday Business Report providing tips on how to best get your finances in order this spring.

    Results: +50,000 live viewers
    +2 million online media impressions

  • Featuring the people behind the brand

    Featuring the people behind the brand

    Ellen Pierce, UBS Managing Director, was profiled in The Baltimore Sun highlighting her depth of experience and discussing the importance of holistic, long-term financial planning.

    Results: + 4.8 million media impressions

Planit helps garner media coverage you can bank on.

Planit hosted a discovery session to become fully informed of past initiatives and the reputation and goals of UBS in Baltimore. Armed with this background information and a thorough media audit, Planit developed a strategic public relations roadmap to increase UBS’ visibility in the Baltimore region, align ongoing branding activities, and strengthen relationships within the local community.

Spoiler alert: it worked. To date, Planit has secured more than 100 earned media placements in UBS’ key targeted media outlets equating to approximately 1 hit per week and totaling 228 million earned media impressions for UBS in Baltimore. Not to mention, earned media coverage has resulted in over $10 million in new business for UBS locally in Baltimore.

More than

100

secured placements in targeted outlets

+ 228M

earned media impressions

Over

22

feature segments on local news