You had me at Hel-lowe’s

I caught this spot watching football this past Sunday and was blown away. It’s so unbelievably different than anything Lowe’s has done before and yet, I think, still delivers a very pointed message.

Keep in mind, I was watching it in real time, so I had no idea who it was from. I couldn’t take my eyes off of it. I smiled when the Lowe’s logo was revealed at the end.

They’ve managed to make the DIY-big box experience aspirational.

Proof that storytelling (even without a spoken work) can work wonders.

Enjoy. Or debate.