Refreshing work

Planit Agency
June 28, 2011

I’ve noticed several monster advertisers breaking away from the their traditional, bland advertising formulas and embracing ideas and executions that are quite unexpected and refreshing. Of recent note, some of the newer work from Walmart. Mindful of their hardcore retail USB, they’ve done a terrific job in presenting it in a fun manner (including the how the spots open) while a great job of allaying the trash image often associated with their cliché customers. http://www.youtube.com/watch?v=oXWycv3iHwg&feature=player_embedded <http://www.youtube.com/watch?v=oXWycv3iHwg&amp;feature=player_embedded>  <http://www.youtube.com/watch?v=oXWycv3iHwg&amp;feature=player_embedded> http://www.youtube.com/watch?v=b9TBpzlQgKw&feature=player_embedded <http://www.youtube.com/watch?v=b9TBpzlQgKw&amp;feature=player_embedded>  <http://www.youtube.com/watch?v=b9TBpzlQgKw&amp;feature=player_embedded> By their own merits, these are terrific spots. Relative to Walmart, they are outstanding Anyhow, that’s my opinion. What’s yours?

I’ve noticed several monster advertisers breaking away from the their traditional, bland advertising formulas and embracing ideas and executions that are quite unexpected and refreshing. Of recent note, some of the newer work from Walmart. Mindful of their hardcore retail USB, they’ve done a terrific job in presenting it in a fun manner (including the how the spots open) while a great job of allaying the trash image often associated with their cliché customers.

Barbie's Flat Screen – Walmart Commercial

Caught – Walmart Commercial

By their own merits, these are terrific spots. Relative to Walmart, they are outstanding. Anyhow, that’s my opinion. What’s yours?