Brad Jakeman, president of PepsiCo’s global beverage group, wants to see more disruption from agencies.
During his presentation at the Association of National Advertising’s annual “Masters of Marketing” conference in Orlando, Fla. last week, Jakeman raked the modern ad agency over the coals, saying he “hasn’t seen our industry really push for incredibly disruptive things.”
We’re not offended by his comments in the least, because that’s exactly what Planit has been doing for the past 20 years. Since 1994, we’ve fostered a culture of disruption, challenging the status quo and bringing revolutionary ideas to clients such as DEWALT, Marriott International, and Royal Building Products.
We created a real-time, immersive experience for Rihanna’s whirlwind 7-shows-in-7-days-on-7-continents tour. We developed the first-ever advertising campaign for NPR. And we’re helping to change the perception of gas station coffee on a national level for regional convenience chain Sheetz.
We believe an agency should serve as a creative change agent, helping clients challenge the status quo and be decisive in order to outpace with their rivals and meet the evolving needs of their audiences.
We’ve always embraced this idea, and we’ve never been afraid to scare our clients—in a respectful way, of course.
So bring on the challenge—we’ll continue to cause disruption in the best way possible. Because if you’re not willing to break from the herd, you’ll never get ahead of the game.
Read more about Jakeman’s statements in this writeup from AdAge.