Now you see it…

In a digitally driven world, Baltimore commuters help prove that outdoor advertising isn’t going anywhere. Compared to surrounding cities, Baltimore public transportation is not widely used. In fact, 69% of commuters in Baltimore are driving to work!  

Whether you’re an Interstate 95 commuter or you trek up and down the Jones Falls Expressway, I’ll bet you’ve seen billboards scattered along the sides of these roads.

Companies in Baltimore have a great opportunity to utilize outdoor advertising to reach consumers at the start and end of every weekday. It's up to agencies like Planit to help make billboard advertising memorable. There are only a few moments to get the message across in a compelling way.  

Here are a few of my favorite billboards.

Let’s start with the obvious:

Ray Ray on 95 southbound before the Ft. McHenry Tunnel

Conserve H2O

BUCKLE UP!

That sucks

This "sucks"

New Year's Resolution

Moo

Do you have a favorite billboard? Share it in the comments!