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about

Welcome to Planit. The advertising, interactive, PR, strategy, often-the-exact-opposite-of-what-is-expected agency.

We’re different because we ask tough questions. We demand smart answers. We create breakthrough ideas. We love what we do. And we give a damn.



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You don’t hire a firm, you hire people.

So how do you summarize an organization’s personality—its brand—in a few paragraphs? How about one paragraph?

A sense of humor. Curiosity. Originality. Accountability. A killer view. Sarcasm. Charm. Employees who are friends (some, more than just friends). Smarts. A bar in the lobby full of beer and energy drinks. A wall of awards minus the room full of big heads. Passion. Innovation. Bold personalities. Style. Humility. Wit. Talent. Fearlessness. A love of learning. Oh, and lots of orange.

We think these are the traits of good people. And, thus, the traits of a good advertising/marketing communications/whatever-the-current-term-is agency. We strive to build relationships with our clients that encourage debate, reflection, and maybe even a bit of apprehension. We live in a world full of noise and clutter. In order to drive your bottom line—to transform your business—you need to get noticed. To break through that clutter. People with the characteristics listed above deliver just that. We’re living proof of it.

lobby photoBANG, our main conference room, and the best seat in the house.

Advertising agency. Interactive shop. PR firm. Animation studio. Branding company. Call us any one of them and you’ll be right. But

only partly.

Planit is the opposite of an advertising agency. Ads shout to the masses in the hope of being heard by the right person. We develop smart, transformational campaigns built around one-to-one communications regardless of medium. If an ad is what it takes, great. If not, that’s great too. Point is, we don’t focus on the medium, we focus on the results.

Want to take a glimpse inside the agency? Check out this video featuring Planit on Maryland Public Television’s “Your Money and Business.”