GWU Law School
Recruitment Flash Drive Mailer
Situated in the heart of Washington, D.C., and among the top 30 law schools in the country, the George Washington University Law School has the nation's premier lawmakers and practitioners at its doorstep. Planit strategized and developed a robust interactive mail piece: a USB drive to help newly admitted students make the decision to attend and transition smoothly to their new school. This drive included an innovative interactive map with popup information on locations of interest, testimonials from current students and staff, and even a widget where prospects could see and upload photos of the GW Law experience.
Recognizing that engagement was key to putting a new face on a venerable institution, Planit created a completely custom experience to make the audience feel as much a part of the school as possible. Adding a widget that facilitated real-time updates to something GW Law had sent out in the mail was just one way to paint a picture of the school as a warm, collegiate, and cutting-edge university.